Dr Phillip Lee, MP for Bracknell, participated in a third party BT perception study on the 29th of November 2011.
A key input into BT’s plans aimed at achieving a clear understanding of how BT is perceived by third parties; from politicians, journalists and lawyers all the way through to the end customers who rely on BT products on a day-to-day basis.
In order to gain this understanding BT were conducting a piece of research amongst all its key audiences, seeking to understand the range of opinions that exist about the brand, how this compares to competitors and where improvements need to be made if we are to achieve our business goals.
By participating in the study BT donated £1000 to Childline on behalf of Dr Phillip Lee. He commented: “I am pleased to be donating £1000 to Childline organisation to support their work.”

