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Obesity is a big problem. It is the second biggest cause of cancer. People who are overweight are more likely to suffer from coronary heart disease, type 2 diabetes, and some types of cancer. Furthermore, women are more likely to have complications during and after pregnancy. A recent report estimated that in England 30,000 deaths per year are obesity-related. Not surprisingly, the healthcare cost implications are very significant. Society, be that government or individuals, have a responsibility to address this problem.
Juxtaposed the issue of obesity is the growing problem with eating disorders in the young. A report released today suggests that young people are increasingly concerned about their bodies. More than half of girls aged 12 to 16 years felt that their body image adversely affected their relationships with boys. It is this negative view of body image that leads to the onset of an eating disorder. Research indicates that the typical age of onset for an eating disorder is between 14 and 25 years. We know that the present younger generation are bombarded by images of thin women; the ‘body beautiful’ sells clothes, music and films. The recent furore over ‘size zero’ fashion models highlighted the public’s growing concern about the adverse impact of such images. With these reminders of supposedly ‘ideal’ bodies, in combination with the well-documented teenage stresses of exams, peer pressure and family conflict, is it any wonder that eating disorders in the young are on the increase? Indeed, what about the increasing incidence of depressive illness in puberty?
So, in the light of the growing incidence of anorexia and bulimia, addressing the issue of obesity in children becomes more difficult. One clearly must avoid sending the wrong message about ideal body form to young people. As a GP, I have unfortunately encountered the ramifications of eating disorders and depression. The frequency of these problems are sadly on the increase. Of particular concern to me, however, is that over 20% of boys and almost 30% of girls are either overweight or obese. Those statistics contribute significantly to the fact that Type 2 diabetes is projected to increase over the coming decades. So much so, that it is thought that 25% of the entire NHS budget will be taken up treating diabetes alone by 2025. Hence, this childhood obesity phenomenon needs addressing now.
Some research has indicated that an increased awareness of body image can be of benefit when addressing childhood obesity. A study by a team from Bath University divided children into two groups – only one of the groups was asked to draw pictures of themselves (an apparently subtle approach to eliciting ideas about self-image). Both groups were then shown two adverts about healthy breakfasts – one urging children to slim down, the other providing educational information about the benefits of eating well. The study found that 75% of those who had been asked to draw pictures of themselves before viewing the adverts had felt encouraged to eat more healthily and do more exercise. Interestingly, only 58% of the other group responded in the same way, the conclusion being that getting young people to think about themselves made them much more receptive to healthy eating campaigns. More food for thought I believe (pun not intended).
I am a firm believer in choice in life. However, that freedom of choice applies to adults not children, since they are not fully informed, competent individuals. For that reason, society does have a responsibility to look after its young. Government is a part of society and hence as an important role in legislating to protect children. Part of that involves responsibility for getting tough on childhood obesity. Not by being ‘fattist’, but by promoting healthier lifestyles in our children. For example, we need to encourage competitive sport in school, not sell off playing fields to local developers. School catering standards must be improved and maintained to guarantee a decent diet for our children. Not only that, we should also be drawing parents’ attention to the food they are buying for their children, and not be shy to indicate where mistakes are being made. I believe public information films have a role here.
Obesity shortens life and it can kill. Eating disorders can also ruin lives and kill. Getting the balance right on body imagery for young people is difficult, however, to do nothing would be wrong. Not only do doctors and parents have roles to play, the media, and in particular, advertisers, need to recognise their own responsibilities to the society in which they operate. If you think sending out the wrong message about body image cannot harm, have a look at this (Hat Tip: MT).

